The Ada Mall Loyalty Club program has been shortlisted for the European Marketing Awards 2022 by the European Council of Shopping Places (ECSP). The loyalty program, which represents a combination of permanent discounts for purchases in over 70 ADA MALL stores with receipt scanning that enables collecting points that can be exchanged for one of the attractive prizes from the fund worth 10 million dinars, started in May 2021. In just over a year, it collected around 40,000 users in the BASIC and VIP segments.
ABOUT THE AWARD
The European Solal Marketing Awards 2022 is the leading awards program recognizing the best marketing excellence in retail and leisure destinations across Europe. Since the 1980’s, the Solal Awards have built a huge level of kudos within the destination marketing industry, thanks largely to the rigorous judging by leading industry experts. They do not celebrate “daily jobs” with the shopping center industry. So, the subject of the entry really does need to be exceptional to stand out. The Solals are not about big centers with large budgets or just one winner – the awards are about excellent and innovative projects and therefore there can have a few winners in each category.