Accor, one of the world's leading hotel groups, is expanding its portfolio of premium brands in Southeast Europe by signing an agreement to open Swissôtel Kopaonik in Serbia.
In partnership with the company KOP2020 Doo, the hotel will welcome its first guests for the winter season 2024–2025. According to Accor, the newly built facility will have 175 rooms and suites, a variety of restaurants, a cigar bar, a spa and wellness area, a conference area, and a ski room.
The facility will be located in the very center of Kopaonik, next to the ski center, in the immediate vicinity, and within walking distance of the cable car.
“Serbia is one of the hidden jewels of Southeast Europe. With incredible nature and culture, it is a real treasure that will be revealed to passengers from the region and all of Europe. At the same time, Kopaonik is a favorite destination for Serbian ski lovers looking for superior service. We are delighted to bring our brand, Swissôtel, to this spectacular destination, providing guests with a truly first-class experience thanks to the hotel's location, luxurious design, and commitment to the natural environment. I am convinced that the breathtaking natural landscape, combined with the contemporary vitality of Swissôtel, will bring a new quality to travelers visiting Kopaonik," says Dilek Sezer, Director of Development for South Eastern Europe at Accor.
"Our cooperation with the world leader in the hotel industry gives us incredible opportunities for the development of premium hotel services in Serbia. We are confident that by providing guests with the highest standard, many new travelers will choose to discover Serbia's incredible nature and culture," says Momčilo Đuričić of KOP2020 doo.
Accor is the world's leading hospitality group that includes more than 5,300 properties and 10,000 hospitality facilities in 110 countries, while KOP2020 is a private company for the development of hotel investments in Kopaonik.