02. Nov 2022
Photo: Pixabay

Coffee is one of the favorite drinks around the world, and the data show that more than 7 million cups of coffee are drunk daily in Serbia, while more than 2.5 billion cups of this beverage are drunk around the world. Predictions say that by 2050, the number of coffee drinkers will increase by as much as 50 percent. Due to the fact that climate change threatens to decimate the existing plantations of this plant in the world, the Nestlé company, as one of the largest coffee producers, has been taking steps for more than 10 years so that future generations can enjoy the aromas of Arabica and Robusta.

Thanks to the sustainability strategy of coffee cultivation called the NESCAFÉ Plan, in 2021, 82 percent of the coffee for the production of this brand was grown in a responsible and sustainable way, and carbon dioxide emissions per ton of product decreased by 46 percent from 2010 to 2020. Over the past 12 years, more than 250 million coffee seedlings have been distributed to farmers around the world, active agricultural programs have been launched in 16 countries, and in Nestlé factories, production is carried out with 53 percent less water use.

Due to rapidly advancing climate change, rising temperatures are predicted to reduce the area suitable for coffee cultivation by up to 50 percent by 2050, while around 125 million people make their living from coffee cultivation. For this reason, Nestlé has advanced its NESCAFÉ Plan for 2030, which is centered on the transition to coffee cultivation according to the principles of regenerative agriculture, which will improve the productivity of farms, increase the income of coffee producers and further reduce carbon dioxide emissions in the agricultural sector.

"Every day we enter the homes and hearts of millions of people around the world, and this gives a new meaning to what we do, but also requires greater responsibility. Climate change is a big challenge that we at Nestlé overcome by protecting the environment, but also by taking care of the people involved in coffee production - this is exactly the attitude that gives our coffee its unique taste. Whatever results we achieve, if they are not based on our aspiration to make the world around us a better place to live, the success will not be sustainable", said Atana Škalko, executive director of the beverage category for the Southeast European market at Nestlé.


With the help of an investment worth one billion Swiss francs for the period until 2030, NESCAFÉ will organize trainings for farmers to adopt regenerative agriculture practices, carry out decarbonization towards zero emissions of harmful gases by 2050, adapt supply chains that do not imply deforestation, optimize production processes, plant tree rows inside and outside coffee farms, reduce packaging waste and use green energy from sustainable sources in factories around the world.

The world's leading coffee brand continues to contribute to the fulfillment of its global goal that by 2025 the packaging of all Nestlé products will be fully recyclable, so one of the company's most famous products, the famous can of NESCAFÉ Classic coffee, recently has a distinctive white lid that is fully recyclable recycle. The global NESCAFÉ factories use spent coffee grounds as biofuel, which saves more than 555 thousand barrels of oil every year, and this is just one of the reasons why NESCAFÉ, whose million cups are drunk in Serbia every day, carries the epithet of the most sustainable coffee brand in the world.


Proof that well-designed sustainable concepts can be applied everywhere is Serbia, the first country in the region where the Nestlé company began to apply the principles of regenerative agriculture by including its largest local suppliers, the companies Telek Paprika and Geneza from Kanjiza, in this program. Farmers and suppliers involved in this program use organic fertilizers produced by natural processes and plant different crops. They also plant rows of trees as natural windbreaks that enhance the lushness of nature and prevent soil erosion. The result of all these methods is an increase in organic matter in the soil and the capacity of the soil to store carbon from the air. Such soil gives higher yields, while at the same time long-term removal of carbon dioxide from the atmosphere. By investing in their production processes, Nestlé is investing in sustainable ways of producing vegetables for one of its most popular products – Spice C.



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