Photo: pantone.comFor the 23rd time in a row, the Pantone Color Institute has released its predictions for the color that will mark the coming year. According to their estimates, in 2023 it will be Viva Magenta 18-1750.
Viva Magenta is a powerful and invigorating shade of red that revels in pure joy, encouraging experimentation and self-expression without limits.
"The nuanced crimson-red tone, symbolizing optimism, power and experimentation, should encourage creatives with a rebellious spirit to express themselves fearlessly and without restraint."
Taking care to be assertive, but not aggressive, lipstick red does not immediately dominate the field of vision, but takes a more subtle approach and slowly draws you in with its dynamism," reads the announcement of the famous color institute.
Leatrice Eiseman, executive director of Pantone, emphasized that the Institute in the age of technology draws inspiration from nature and is obtained from cochineal, small insects.
According to her, it is one of the most precious colors that belongs to the family of natural red colors, as well as one of the strongest and brightest that the world knows.
"Rooted in the primal, PANTONE 18-1750 Viva Magenta reconnects us to our source matter." Invoking the forces of nature, it boosts our spirit, helping us build our inner strength," explained Leatrice Eisman, executive director of the Pantone Color Institute.
Viva magenta seems like a good and appropriate choice for a period when everything is very gray, dark and murky, and many have lost hope. It is the color of the resilience of the human spirit in the age of virtual worlds.
Source: time.com, pantone.com
Photo: pantone.com
